Mikayla Ericsson, Creative Director at MBDC

šŸ‘‹ I’m Mikayla, a designer with over 20 years of experience crafting compelling stories and purpose-driven outcomes.

The slow burn

Keep scrolling to take the scenic route through my career.

In 2002, I survived the VFS pressure cookerVFS LogoVFS Logoand mastered the wild west of Flash and ActionScript. By 2003, I was solving UI/UX problems for Suncor,VFS LogoVFS Logofollowed by a creative turn in 2004, designing the fringe magazine, Ripe.Ripe MagazineRipe MagazineIn 2005, I crafted the identity for the 17th Annual Vancouver Queer Film + Video Festival.17th Annual Vancouver Queer Film + Video Festival transit ad.17th Annual Vancouver Queer Film + Video Festival transit ad.

Everything changed in 2008 when I moved to Yellowknife, joining Kellett to lead major campaigns for Latitude Wireless. Latitude Wireless posterLatitude Wireless posterBy 2009, I was Art Director for a Northern business magazine, designing 58 Up Here Business video thumbnailmonthly issues, and winning Magazine of the Year. In 2011, I was filming a Japanese alcohol campaign.iichiko video thumbnail

In 2013, I returned to Kellett to lead their largest account, Northwestel, executing high-volume campaigns across every medium.Direct Mailer from a quarterly ad campaign for NorthwestelDirect Mailer from a quarterly ad campaign for Northwestel Finally, in 2016, I founded MBDC, scaling it into a $500,000-per-year creative agency. Today, I’m looking for my next adventure with a team of smart, kind people who care about the work as much as I do.

Product branding

Brand messaging and product design

Retail windows

Product packaging & brand experience

Read The Yukon Baby Basket case study

Environ-mental design